Mediaset Espana Sees Rising Ad Share on Euro 2016 TournamentBy
Broadcaster to beat ‘flatish’ TV market, CFO Uria says
Spain’s phone carriers returned to advertising after summer
Mediaset Espana Comunicacion SA, Spain’s biggest TV broadcaster, estimates that its advertising lead over its nearest competitor has expanded in the second half, boosted by an upturn in phone-carrier advertising and the summer’s Euro 2016 soccer championships.
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