Mediaset Espana Sees Rising Ad Share on Euro 2016 Tournament

Updated on
  • Broadcaster to beat ‘flatish’ TV market, CFO Uria says
  • Spain’s phone carriers returned to advertising after summer

Mediaset Espana Comunicacion SA, Spain’s biggest TV broadcaster, estimates that its advertising lead over its nearest competitor has expanded in the second half, boosted by an upturn in phone-carrier advertising and the summer’s Euro 2016 soccer championships.

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