Cofix Enters Russia With Coffee at Fraction of Starbucks PricesBy
Israeli chain begins international expansion with Moscow site
Founder Avi Katz says chain is considering entering U.K. next
Cofix Group Ltd., an Israeli operator of a low-cost coffee chain, began expanding abroad with a cafe in Moscow, seeking to lure Russian consumers with cappuccino at a fraction of Starbucks Corp.’s price amid the country’s worst recession in two decades.
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