Photographer: Tim Boyle/Bloomberg

Cofix Enters Russia With Coffee at Fraction of Starbucks Prices

  • Israeli chain begins international expansion with Moscow site
  • Founder Avi Katz says chain is considering entering U.K. next

Cofix Group Ltd., an Israeli operator of a low-cost coffee chain, began expanding abroad with a cafe in Moscow, seeking to lure Russian consumers with cappuccino at a fraction of Starbucks Corp.’s price amid the country’s worst recession in two decades.

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