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Athleisure Won't Go Away. Here’s How to Cope

If you are among the last humans in the Western world not to dabble in this massive trend, here's how to start.
Lacoste, Coach 1941, Tory Burch.

Lacoste, Coach 1941, Tory Burch.

Photographer (from left): Victor VIRGILE/Gamma-Rapho via Getty Images; Edward James/WireImage/Getty Images;

Athleisure, the elevated-sporty clothing category that rocketed such brands as Lululemon and Under Armour to global success over the past half decade, appears to be hitting a plateau this year. Prices on units have been generally decreasing, and the growth of sales in activewear is leveling off. 

But it's flattening out at an extremely high level, and prices are dropping because huge outfitters such as Walmart and Sports Authority are offering discounted versions of the upscale items you might buy at a pricey yoga boutique. So, as a matter of fact, more people have access to athleisure apparel, and it's becoming more mass. Basically, it's settling in for the long haul.