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Prada, Ralph Lauren Lose Ground in Brand Ranking as Tech Rules

  • Apple and Google remain on top; Facebook climbs chart quickly
  • Fashion woes hammered industry’s names in Interbrand survey
Luxury Goods On Display At A Prada Store
Photographer: Chris Ratcliffe/Bloomberg

Fashion labels have fallen a little out of, well, fashion.

That’s according to Interbrand’s 17th annual survey of corporate names, which ranks the world’s 100 most prestigious brands. A slowdown in demand for fashion -- particularly from China -- hammered those brands in this year’s list. Prada SpA dropped to 81st place from 69th, and Ralph Lauren Corp. declined to 98th from 91st. Hugo Boss AG fell out of the top 100 altogether.