Photographer: Andrew H. Walker/Getty Images for Sunshine Sachs

The Rise of Eco-Friendly Consumer Products Puts Pressure on P&G

  • Company facing declining market share in core product segments
  • Unilever’s acquisitions of sustainable brands raise stakes

Procter & Gamble Co., which is losing market share to eco-friendly products, is under mounting pressure to either fend off the competitors or buy one of them.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.