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Honda’s Hot, New Ridgeline Is a Pickup Truck for Grownups

Aiming for urban Americans who would have bought an SUV, the automaker isn’t looking to sway ‘devotees of the F-150.’
Source: Honda

Here’s something you will probably never hear at the local Home Depot: “I just want a pickup that’s more like a boring sedan.”

Trucks trade in toughness. At least, that’s what decades of Detroit marketing have told us. They are supposed to be larger and more capable than one could ever require–like a Super Wal-Mart or The Rock. It’s the American way, and pickups are still a uniquely American thing. (The government changed the tax code 50 years ago to make it stay that way).