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Amazon Eyes Living Rooms by Adding Gaming Features to Prime

  • Subscribers will get Twitch benefits as part of membership
  • E-commerce giant’s gaming move poses threat to Microsoft, Sony

Amazon.com Inc. will add video-game streaming features to its $99-a-year Prime membership, expanding its entertainment services while positioning itself to challenge video game console makers Sony Corp. and Microsoft Corp.

Amazon Prime members will receive one free channel subscription on Twitch Interactive, the video-game streaming site the Seattle-based e-commerce giant purchased for about $1 billion in 2014. It’s free to watch people play video games on Twitch. Subscribers pay $5 a month per channel to interact with their favorite streamers in chat rooms and get access to emoticons that are a popular method of communicating on the fast-moving site.