Musk Urges Tesla to Adhere to ‘No Discount Policy’ for Sales

  • Pacific Crest analyst warned of aggressive Model S discounting
  • Musk publishes Tesla e-mail to staff in response on Twitter

Tesla Doubles Down With the Model 3

Elon Musk, responding to concerns that Tesla Motors Inc. was straying from a long-held policy against discounting its cars, urged in an e-mail to employees that they adhere to a sales approach he called “fundamental to our integrity.”

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