Lego Outsmarts Smartphones as Bricks Lead U.K. Toy Boom: Chart

Founded in an age long before smartphones and computers, Lego is showing the digital world a thing or two when it comes to selling toys. By adding building sets based on themes such as Star Wars, the Danish maker of colored blocks has led a renaissance in U.K. toy sales, which researcher NPD Group estimates will hit a record 3.3 billion pounds ($4.3 billion) in 2016. Since 2010, sales of building sets have increased 121 percent, nearly six times faster than the rest of the British toy market, according to NPD.

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