Photographer: Susana Gonzalez/Bloomberg

Jose Cuervo Prepares to Take Its Tequila Public

  • Cuervo may use IPO proceeds for acquisitions: deal prospectus
  • Company had considered issuing as much as $1 billion of shares

Jose Cuervo, the world’s biggest tequila producer, is planning to go public.

The company, controlled by the billionaire Beckmann family, filed for an initial public offering on the Mexico stock exchange Tuesday. While the filing didn’t say how much the company intended to raise, people with knowledge of the matter said in May that the Mexico City-based tequila producer may seek to raise as much as $1 billion.

Cuervo’s IPO has been a long time coming, with Chief Executive Officer Juan Domingo Beckmann signaling since at least 2006 that a stock listing was under consideration. While Mexico’s IPO market has been sluggish this year, Cuervo is seeking to break the slump with its 250-year-old brand.

A $1 billion offering would make it the country’s largest since February 2014.

The company is embarking on a plan to transform the area surrounding the town of Tequila, Mexico, into a Napa Valley-like destination for tourists and aficionados of the spirit made from blue-agave plants. Cuervo plans to use proceeds from the offering for general corporate purposes, which may include acquisitions, according to the prospectus.

JPMorgan Chase & Co., Morgan Stanley, Banco Santander SA and Corporativo GBM SAB are leading the offering.

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