Boohoo Quits Bawling as Online Retailer Tops Fashion Pack: Chart

Boohoo.com isn’t letting the weather or subdued consumer spending get it down. The U.K. online fashion retailer on Tuesday raised its sales forecast for the third time since June as its formula of adding as many as 100 new pieces each week proves a hit with its 16-to-24 year-old target market. After a tough first couple of years as a listed company, Boohoo is rewarding investors for their patience, with the shares by far the year’s best performer among European specialty apparel stocks tracked by Bloomberg Intelligence.

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