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Trump’s Politics Are Costing Him Customers

  • Brand value eroded by campaign controversies, marketers say
  • There’s a mismatch between Trump’s voters and his customers
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Clinton Leads Trump With Top U.S. Earners: Bloomberg Poll

If Donald Trump is headed back to his Manhattan offices in two months, and not the White House, he’ll be returning to a brand that’s been dramatically reshaped by his two-year political adventure. Maybe not in a good way.

“The Trump brand used to be one-dimensionally focused on success. It was simple and relevant to a large audience,” said Allen Adamson, founder of consulting company BrandSimple. “Now it’s more complex and polarizing and relevant to a smaller market segment.” That’s because there’s a mismatch between Trump’s voter base and his target consumers, branding experts like Adamson say. And the data trickling in from the tourism and real-estate industries backs them up.