Lululemon Looks to Get 40% of Sales From Men as Chain Expands

  • Retailer can be positioned as dual-gender brand in new markets
  • Company’s CEO sees men’s clothing as $1 billion opportunity

A customer holding a smartphone browses athletic apparel inside a Lululemon Athletica Inc. store in Hong Kong.

Photographer: Xaume Olleros/Bloomberg

Lululemon Athletica Inc. Chief Executive Officer Laurent Potdevin sees a future where almost half the company’s customers are men.

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