Photographer: Alex Livesey/Getty Images

Discovery May Charge TV Viewers to Watch Some Olympics Sports

  • Media company has European broadcast rights from 2018 to 2024
  • ‘Olympics will be profitable for us,’ CEO Zaslav says

Discovery Communications Inc. is considering charging Olympics fans in Europe to watch niche sports like bobsledding and speed skating, part of an effort to squeeze more profit out of the games and test its growing direct-to-consumer business.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.