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U.S. Toy Industry Betting on Pokemon Go to Fuel Holiday Sales

Merchandise tied to game highlights list of hot products this season

Coming off its best Christmas in years, the U.S. toy industry is wagering that the Pokemon Go craze will command a lot of space on kids’ wish lists.

Pokemon-branded video games from Nintendo Co. and a plush Pikachu character that wiggles its ears from Tomy Co. highlight the Toy Insider’s Hot 20 list, an industry publication’s best guess at what items will be the most coveted this holiday-shopping season. The Pokemon Go mobile app, which debuted in July, has been downloaded more than 500 million times.