Procter & Gamble Losing Ground in America’s Bathroom Cabinets

Procter & Gamble Co., the world’s largest maker of consumer products, is losing ground in selling the personal-care items that Americans use every day.

P&G’s share of the U.S. skin-care market fell to 12.7 percent in September, down from 14.2 percent in July, according to Bloomberg Intelligence, which cited IRI retail data. Johnson & Johnson, meanwhile, grabbed 28.6 percent of the category, about the same as its share in July.

The stakes are significant for P&G since the U.S. skin-care industry is worth $3.52 billion and growing, according to IRI. The company, which owns Gillette, is also facing a grim outlook for the razor-blade market. Sales of blades tumbled about 10 percent in the four-week period ended Sept. 11. And P&G is losing market share in laundry care, where its Tide detergent goes up against products from Henkel AG and Church & Dwight Co.

P&G’s stock fell as much as 2.1 percent to $86.74 in New York on Wednesday, its biggest intraday decline in almost three months. The shares had been up 12 percent this year through Tuesday’s close.

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