In Search for New CEO, Viacom Can Chase What it Lost: Creativity

  • Hunt for new leadership could lead back to Les Moonves and CBS
  • Owner of MTV, Comedy Central needs money as well as talent
Photographer: John Taggart/Bloomberg

For the first time in a decade, Viacom Inc. has an opportunity to put a creative executive in charge, one who can restore the luster of a once-great media company.

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