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Apple’s Talks With McLaren, Lit Motors Show Roads to Car Product

  • McLaren brand would offer key exposure for Apple auto platform
  • Lit Motors offers self-driving patents, engineering resources
Bloomberg business news

Apple Said to Seek Stake in Luxury Carmaker McLaren

As it firms up plans to upend the auto industry, Apple Inc. is looking toward British carmaker McLaren and San Francisco-based startup Lit Motors for help.

Both would give Apple some of the know-how needed to compete head to head against or forge a meaningful partnership with automakers. Yet the two companies exist on opposite ends of the spectrum: McLaren designs million-dollar race cars that mostly run on gas for its affluent customer base, while Lit Motors is developing an electric vehicle that looks like a mashup of a Smart Car and a motorcycle.