How EBay's CEO Plans to Take On Amazon

About a year after taking the reins, he's making steady progress and so far has proven Carl Icahn wrong.

EBay Inc. Chief Executive Officer Devin Wenig took the stage in a Las Vegas convention center with arms raised like a prize fighter after winning a stunning upset. This was the first time in eight years that EBay had gathered such a large group of sellers in one place to give them a chance to eat, drink, mingle and get the lowdown from the CEO. Wenig, in the job for about a year, knew he had some cheerleading to do. EBay has struggled to make headway against Amazon.com Inc., and many of these product-peddling merchants—long the lifeblood of EBay's online bazaar—have been putting their wares on the Seattle giant's site to boost their sales.

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