Lidl the Talk of Hamburg as Discounter Invades Luxury Outpost

  • German grocer opens ‘pop-up’ fashion shop on ritzy Neuer Wall
  • 50-euro cashmere sweaters and 10-euro dresses lure shoppers

Shoppers strolling down Hamburg’s swanky Neuer Wall pass by Louis Vuitton, Gucci and Hermes boutiques. Next to the Ferragamo outlet, one occupant might give them pause: discounter Lidl.

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