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Disney Cuts 250 Consumer Products Jobs in Game-Strategy Shift

Walt Disney Co. cut 250 jobs in its consumer products and interactive media unit, about 5 percent of the division’s total employment, as the company shifts to licensing characters to video-game producers rather than making games itself.

About half of the positions being eliminated are in Bellevue, Washington, where employees created social games for distribution on Facebook.com. A sequel to the company’s Marvel Avengers online game performed poorly, according to a spokesman who confirmed the cuts Wednesday.