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Watching People Eat Is Big in Korea; Now It’s in the U.S.

  • CEO of Amazon’s Twitch predicts surge in ‘social eating’
  • At Disrupt, Shear says there’s demand for non-gaming content
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Twitch Interactive Inc., the video-game streaming service Amazon.com Inc. acquired for almost $1 billion two years ago, hinted at what could be the next sensation in Internet broadcasting: watching people eat.

Dubbed “social eating,” the practice is popular in South Korea and is picking up steam in the U.S., Twitch Chief Executive Officer Emmett Shear said Wednesday at the TechCrunch Disrupt conference in San Francisco. It’s a difficult pastime for people in the U.S. to initially grasp, he acknowledged, but he said it’s gaining traction, along with rising demand for non-gaming content.