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Unilever Chief Says Brands Can Profit Despite Global Turmoil

  • After Brexit, time for politicians to ‘cool down’: Polman
  • Marketing giant stays course with focus on social issues
Bloomberg business news

We Must Value Things that Count, Says Polman

Even as Brexit, a contentious U.S. presidential race and turmoil in emerging markets highlight a sense of fear among electorates, Unilever chief Paul Polman says consumers and investors are increasingly attracted to brands that address social issues in a positive way.

The U.K.’s vote to leave the European Union mirrors support for Donald Trump’s U.S. presidential candidacy in that both represent people “running away from something” rather than supporting a particular policy or issue, Polman said in an interview in London. Political upheaval in Brazil, another key market for consumer-goods companies like Unilever, has added to marketers’ concerns.