Iliad Said to Target Up to 15% of Italian Wireless Market

Updated on
  • Sees opening as Italian users aren’t locked in to contracts
  • Carrier confident it can attract customers with lower prices

Xavier Niel’s Iliad SA aims to grab 10 percent to 15 percent of the Italian mobile-phone market by applying the same budget tactics that helped it shake up the French industry, according to people familiar with the plans.

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