Heineken Looks to Premium Brands in South African SAB Battle

Updated on
  • Brewer introduced Sol Mexican lager to country last week
  • Competition set to intensify after AB InBev’s takeover of SAB

Heineken NV’s recent introduction of Sol Mexican lager to South Africa forms part of a plan to boost its market share in a country dominated by soon-to-be-acquired SABMiller Plc.

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