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Samsung Scion ‘Jay Y.’ to Join Board as Note 7 Crisis Worsens

  • Lee Jae Yong to take more active role on strategic decisions
  • Samsung Electronics market value slumps $22 billion in 2 days
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Samsung Gives Heir Apparent Larger Role Amid Crisis

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Samsung Electronics Co. heir apparent Lee Jae Yong has been nominated to the board, teeing him up for a bigger role as South Korea’s largest company struggles with a widening recall of its Note 7 smartphone.

Lee, better known as Jay Y., has been helping run Samsung since his father suffered a heart attack in 2014. Now the scion will have to show if he has the mettle to help steer the company through its deepest crisis in years.