Death of Apple’s $17,000 Gold Watch Leaves Swiss Rivals Smiling

  • 18-karat gold version scrapped as Apple aims for fitness buffs
  • Pullback shows risk of promoting gadgets as luxury items

First Look at the Series 2 Apple Watch

While Apple Inc. fans obsessed over the lack of a headphone jack in the company’s latest iPhone, its updated smartwatch also had a notable omission: over-the-top bling.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.