Snapchat Cuts Local Stories Curators in Strategy Shift for Live

How Will Snapchat's Revenue Evolve in the Next Few Years?

Snapchat Inc. is ending its daily local stories for cities feature, which pulled together video of everyday activities -- concerts, cute puppies in the park -- shot by users in locales such as New York.

Instead the photo and video-sharing app will focus on so-called live moments -- videos of specific events, like Fourth of July celebrations and the Super Bowl. About 15 curators who worked on the local stories feature will lose their jobs, according to people familiar with the matter.

“A small number of Local Story curator positions were eliminated in our Los Angeles and New York offices, as the result of changes to our Local Story Coverage,” Snapchat said in a statement. “We’re thankful for the contributions from these team members.”

As closely held Snapchat builds its business model ahead of an eventual initial public offering, the Los Angeles-based company is evaluating its products and strategy. The local stories weren’t as consistently popular as other features, according to one of the people. Snapchat has been focused on deals for content, like video series, that can supplement its network for sharing “snaps” -- short videos and annotated pictures people can post or send to friends.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE