Liberty Media Seeks New Formula 1 Fans as TV Audiences Fall

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  • New owner to expand digital presence, consider adding races
  • $4.4 billion deal gives private-equity firm CVC a windfall
Photographer: Samuel Kubani/AFP via Getty Images

John Malone’s Liberty Media Corp. wants to revive global interest in Formula One auto racing by building its underdeveloped digital presence and expanding in markets like the U.S., while retaining loyal followers in the circuit’s European stronghold.

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