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Amazon Enters U.K. Restaurant-Delivery Wars With Prime Perk

  • Just Eat shares fall as much as 5.3% as competition heats up
  • Amazon will provide free delivery for its Prime customers
Updated on Inc. has extended its U.S. restaurant delivery service to London, entering a fiercely competitive market as it seeks to capture more of Britons’ online food spending and expand the use of its same-day delivery app.

The free, one-hour service is available in certain post codes for the online retailer’s Prime customers, and includes restaurants such as Michelin-starred Benares, Levant, Strada and Crazy Bear. The service started in Amazon’s hometown of Seattle last year and is now in a dozen U.S. cities. It follows the online retailer’s June introduction of U.K. grocery deliveries under the Amazon Fresh banner.