Photographer: SeongJoon Cho/Bloomberg

Starbucks to Begin Serving Stevia

  • Consumers increasingly looking for natural sugar alternatives
  • Stevia hasn’t been widely adopted due in part to aftertaste

Starbucks Corp., the world’s largest coffee-shop chain, will start serving a calorie-free stevia sweetener in the U.S. and Canada, embracing a plant-based alternative to sugar that has befuddled beverage makers because of its aftertaste.

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