Starbucks to Begin Serving SteviaBy
Consumers increasingly looking for natural sugar alternatives
Stevia hasn’t been widely adopted due in part to aftertaste
Starbucks Corp., the world’s largest coffee-shop chain, will start serving a calorie-free stevia sweetener in the U.S. and Canada, embracing a plant-based alternative to sugar that has befuddled beverage makers because of its aftertaste.
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