Samsung Sets Deadline It Can’t Miss After Galaxy Note 7 Recall
- Millions of phones are affected at a perilous moment
- Company expects to start replacing devices within two weeks
Samsung Recalling Galaxy Note 7 Smartphones
Consumers have only so much patience -- and that’s why Samsung has given itself a two-week deadline to start replacing Galaxy Note 7 phones with faulty batteries that can catch fire and even explode. As Apple prepares to unveil its latest iPhone in less than a week, the South Korean electronics giant needs to reassure customers its premium handset is safe.
The stakes are high. Samsung has maintained its lead in smartphones -- despite a global slowdown in handset sales -- and fended off Android rivals in China and elsewhere with high-quality phones and unique features. If the Note line fails to recover, Samsung risks being seen as just another Android phone maker and may give upstart rivals an opportunity to close the gap.