Cord-Cutting Conservatives Get Online TV Service of Their OwnBy
KlowdTV will carry TheBlaze, Newsmax and others for $8 a month
Service aims to be a one-stop online alternative to Fox News
Conservative America is getting its own streaming service.
The owners of One America News Network, a conservative news channel, are launching an $8-a-month Web TV service Friday night with about a dozen channels, including two other right-leaning news networks: Glenn Beck’s TheBlaze and Newsmax. KlowdTV also will carry Pursuit, a hunting and fishing channel, and GolTV, a soccer channel, said Charles Herring, president of San Diego-based Herring Networks Inc., owner of One America News Network.
Herring bought the assets of KlowdTV, an existing service, for an undisclosed sum this year. He gained rights to stream new programming and is relaunching it under the same name as a one-stop shop for viewers who want to cut their cable bills and have an alternative to Fox News. It’ll join a growing roster of so-called skinny bundles attempting to take viewers from conventional pay TV.
“There are a lot of people who are frustrated that they can’t get independent sources of news from the traditional cable guys,” Herring said in an interview. “We know there’s a demand, but there wasn’t a single place where you can pick up all three of these channels.”
All in One
While One America, TheBlaze and Newsmax are available online and via some traditional pay-TV providers, KlowdTV will be the first service with them all in one place, Herring said.
KlowdTV is entering a crowded space for subscription online video, including an upcoming cable-like service from Hulu and the existing Sling TV service from Dish Network Corp., which offers more than 25 channels over the Internet for $20 a month.
In 2014, Sarah Palin introduced a $10-a-month online TV channel, but shut it down a year later. Beck started TheBlaze online two years ago and got as many as 400,000 subscribers to pay $99.95 a year or $9.95 a month, but may have hit a ceiling on subscriptions because some of his conservative followers are older and more comfortable watching a TV channel than an online video service. TheBlaze is also carried in about 12 million pay-TV homes.
“They have a good concept,” Chris Ruddy, the founder of Newsmax Media, said of KlowdTV. “It’s a really narrow bundle so they can keep costs low and focus on their target demographic.”
The service is starting with 14 channels, including The Now Network, AWE, two GolTV channels, the Fight Network and FNTSY Sports, according to Herring. On Tuesday the service plans to add 50 music channels from Stingray Music.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.