Cheaper Phones and Soccer Star Ronaldo Fuel China’s Europe Dream

  • Huawei, ZTE show off new phones at IFA to rival Apple, Samsung
  • Chinese producers sell at prices under 500 euros to win share

Chinese phone makers are launching new devices tailored to European consumers, betting they can grow sales with a cheaper price tag and offerings from ultra-high-definition video to advertising with soccer star Cristiano Ronaldo.

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