Cult of Chase Sapphire: Credit-Card Churners Have a New Love

Within days, Chase ran out of its fancy new card, a favorite of deal-seeking obsessives.

The rumors began more than a month ago, on blogs and internet forums: Chase was preparing to unveil a new credit card. Within the thriving online subculture of credit-card churning, obsessed with maximizing reward programs, expectations were high. 

To continue reading this article you must be a Bloomberg Professional Service Subscriber.