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Nintendo, SoftBank Climb on Pokemon Go Retail Marketing Deal

The Pokemon Go fever may have cooled off, but that doesn’t mean the hit mobile game isn’t able to lure new partners.

SoftBank Group Corp. announced an alliance with the game’s developer Niantic Inc. that designated about 3,700 of the mobile carrier’s stores in Japan as PokeStops and Gyms within the location-based game. These virtual gathering points are popular with users seeking rare Pokemon or looking to battle other players.