Kmart Woos Millennials With Concierge Service, Scottie Pippen, and ... Paint?

The big box retailer wants to get in on the $600 billion buying power of millennials.

The Kmart Rise Challenge Slam Dunk Contest during the "Whole Lotta Awesome" event in Des Plaines, Ill., on Aug. 27, 2016.

Photographer: Daniel Boczarski/Getty Images for Kmart

Scottie Pippen signed basketballs, a disc jockey spun tunes, and a red sportscar glistened in the parking lot at a newly revamped Kmart store in Des Plaines, Ill., over the weekend. The first guests in line received free Sodastreams. Inside, customers encountered a beauty bar, a paint shop, and the "Aisle of WOW!".  

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