Photographer: Patrick T. Fallon/Bloomberg

Disney Debuts New ‘Star Wars’ Toys With Fan-Created Online Films

  • ‘Rogue One’ may have difficulty sustaining industry growth
  • Products by Hasbro, Mattel, Jakks, others go on sale Sept. 30

Walt Disney Co. is unveiling toys tied to its December release “Rogue One: A Star Wars Story” with an assortment of fan-made films to stoke enthusiasm for action figures and collectibles that have become a major part of the toy industry’s sales.

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