Gatorade Goes Organic as PepsiCo Joins Natural-Product Push

  • Three flavors of sports drink introduced in Kroger markets
  • Company joins Kraft-Heinz in organic-ingredient effort

PepsiCo Inc. is introducing a version of Gatorade that’s certified organic by the U.S. Department of Agriculture, testing whether a product created in a lab with artificial flavors and colors can adapt to America’s growing natural-food movement.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.