Gatorade Goes Organic as PepsiCo Joins Natural-Product PushBy
Three flavors of sports drink introduced in Kroger markets
Company joins Kraft-Heinz in organic-ingredient effort
PepsiCo Inc. is introducing a version of Gatorade that’s certified organic by the U.S. Department of Agriculture, testing whether a product created in a lab with artificial flavors and colors can adapt to America’s growing natural-food movement.
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