Apple’s Fight to Lure Japanese From Cash Starts at Turnstile

  • E-money is a small but growing part of retail payments
  • Apple is said to add payment chip to next iPhone in Japan

Passengers are waiting for a Metro train in Tokyo. Japanese have for years been using rail passes that double as electronic money cards, which a growing number of retailers now accept for payments.

Photographer: NurPhoto/NurPhoto via Getty Images

Apple Inc.’s plan to allow Japanese customers to use iPhones to pay for their daily commute underscores the potential for digital payments to grow in a nation where people still prefer to hold cash.

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