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Welcome to TV World, Where More Viewers Doesn’t Mean More Money
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Fox News is top audience draw, while ESPN has higher ad sales
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Marketers still favor sports, youth over age, current events
In the TV business, age and experience are no match for youth and vigor.
Consider the case of two of the most powerful cable networks. This year’s presidential race has helped Fox News become the most-watched U.S. cable network for the first time in its history, with 1.3 million viewers tuning in on average each day this year, according to Nielsen data. That puts it well ahead of Walt Disney Co.’s ESPN, previously No. 1, which is widely considered to be the most valuable cable network.