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BMW Plans a Coupe to Put Boring 7-Series Back in Luxury Race

  • Sporty two-door version said to be in the works for 2019
  • Sales of the flagship have fallen 40% below Mercedes S-Class
The BMW 7-Series.

The BMW 7-Series.

photographer: Gisela Schober/Getty Images

Less than a year after BMW introduced the latest iteration of its flagship 7-Series, a roomy sedan that can park itself via remote control, the automaker has quietly conceded that it landed with a thud. Even so, the $81,500 car is so vital to the bottom line that BMW is doubling down with a coupe variant.

A sporty two-door version of the 7-Series is in the works for as soon as as 2019, according to a person familiar with BMW’s plan, who asked not to be named because the plans aren’t public. The luxury coupe is the first of several new versions BMW is considering to give sales of its highest-end car a lift.