Photographer: Chris Ratcliffe/Bloomberg

U.K. Mobile Carrier EE to Gift Apple Music to New Customers

  • Free subscriptions to Apple Music could cut churn, EE CEO says
  • Second such deal for Apple in so many years, EE says

EE, the mobile division of telecoms provider BT Group Plc, said Friday it would offer free subscriptions to Apple’s streaming music product, Apple Music, to fend off rivals vying for customers in the U.K.’s crowded mobile marketplace.

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