U.K. Mobile Carrier EE to Gift Apple Music to New CustomersBy
Free subscriptions to Apple Music could cut churn, EE CEO says
Second such deal for Apple in so many years, EE says
EE, the mobile division of telecoms provider BT Group Plc, said Friday it would offer free subscriptions to Apple’s streaming music product, Apple Music, to fend off rivals vying for customers in the U.K.’s crowded mobile marketplace.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.