Photographer: Ore Huiying/Bloomberg via Getty Images

True Love Is Dead. Want a $300 Tiffany Dog Tag?

The iconic jeweler goes after It girls and tries to play it cool.

One part wealthy tourists, one part Wall Street grooms-to-be: That simple alchemy has long been Tiffany & Co.’s business model, but it hasn’t worked that well of late. So Tiffany has turned to the bright, young things.

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