Photographer: Indranil Mukherjee/AFP via Getty Images

Half a Million Mobile-Phone Users Cut Bills With Their Eyeballs

  • Unlockd investors include Lachlan Murdoch, former Telstra CEO
  • After aborted attempts, companies say users now receptive

An Australian startup is getting some traction with a proposition for mobile-phone users: Watch our ads, and we’ll cut your wireless bill.

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