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Project Loon is Latest Google Research Project to Get a New Business Leader

Mike Cassidy steps aside for a satellite broadband industry veteran tasked with taking company's internet balloon project from stratosphere to profitability

Project Loon, Google's high-profile effort to put broadband-emitting balloons into the stratosphere over remote parts of the world, is getting a new leader with practical industry experience.

X, the research division of Google parent company Alphabet Inc., said Tuesday it hired  Tom Moore, co-founder of satellite-based broadband service provider WildBlue Communications Inc. He starts as a vice president at X and general manager of Project Loon in mid-September.