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Google Recruiting Web Stars, Hulu for Virtual Reality Push

  • Company to release Daydream virtual reality service in weeks
  • Google said to back games, short films with YouTube celebs
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Google's 'Daydream' Immersion in Virtual Reality

Google is investing hundreds of thousands of dollars apiece in virtual-reality films and programs, part of a plan to line up exclusive content for the debut of its new Daydream service in the coming weeks, according to people familiar with the matter.

Google will help promote projects from Hulu LLC and fund the production of 360-degree videos with YouTube stars like the Dolan twins and Justine Ezarik, said the people, who asked not to be identified discussing private deals. The division of Alphabet Inc. has also partnered with video-game producers and sports leagues to boost its biggest virtual-reality initiative.