Photographer: Joe Robbins/Getty Images

Baseball’s BAMTech Invests in College Sports Streaming Company

  • Silver Chalice owns Campus Insiders, ACC Digital Network
  • Deal comes after Disney’s $1 billion investment in BAMTech

BAMTech isn’t wasting any time. Less than two weeks after agreeing to a $1 billion investment from Walt Disney Co., the video streaming company created by Major League Baseball has made an unspecified investment in Silver Chalice Ventures, a digital media company focused on college sports.

“Having BAMTech as both an equity and technology partner creates innumerable new opportunities to explore and leverage rights in the ever-changing media landscape,” SCV Chief Executive Officer Brooks Boyer said in a statement.

It’s BAMTech’s first foray into college sports. Silver Chalice, which is controlled by Chicago White Sox and Bulls owner Jerry Reinsdorf, owns networks like Campus Insiders and the Atlantic Coast Conference digital network.

As part of the deal, BAMTech will have the right to distribute the ACC Digital Network and Campus Insiders -- and more than 3,000 live college events -- in undisclosed new consumer products and services. Both digital networks will also use BAMTech’s streaming platform and pursue more college sports content.

Campus Insiders and ACC Digital Network are carried by Verizon’s go90, Twitter and YouTube, among others.

Disney earlier this month said it had agreed to acquire a one-third stake in BAMTech for $1 billion, with an option to become the majority stakeholder.

That deal underscores the importance of the video-streaming business to the future of ESPN, which has been losing viewers and advertising dollars to online media. The company has considered selling web-only packages, and Disney Chief Executive Officer Robert Iger is making deals to offer ESPN on Internet services such as Sling TV.

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