Nike Capitalizes on Team USA's Basketball Wins, Sidelining Under Armour

  • Team USA sponsor Nike has shoe deals with 9 of 12 players
  • ‘What an unfortunate missed opportunity for Under Armour’

Kyrie Irving, left, and Carmelo Anthony of USA Basketball laugh on the bench during a game against Argentina on Day 12 of the Rio 2016 Olympic Games on Aug. 17, 2016.

Photographer: Sam Greenwood/Getty Images

Some of the Rio Olympics’ most decorated athletes flashed their Under Armour gear over the last two weeks, including Team USA’s women’s gymnastics juggernaut and 23-time gold medalist -- and company pitchman -- Michael Phelps.

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