Steve Bannon’s Plan to Free Donald Trump and Save His Campaign

Along with campaign manager Kellyanne Conway, Bannon will encourage Trump to cast aside political niceties and aggressively go with his gut.

Who Is Stephen Bannon?

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“I am who I am,” Donald Trump declared, shortly after the New York Times ran a story depicting chaos in his presidential campaign. “I don’t want to change.” He wasn’t lying. The next day, on Aug. 17, Trump shoved aside his campaign chairman, Paul Manafort, and installed Steve Bannon—ex-Naval officer, ex-Goldman Sachs banker, ex-Sarah Palin filmmaker. Until Trump called, he was executive chairman of Breitbart News, the avatar of the so-called alt-right: the nationalist, racially paranoid splinter group of anti-establishment conservatives who have rallied to Trump’s banner.

Since June, Manafort has tried fruitlessly to mold Trump into someone palatable to establishment Republicans and the swing voters he’ll need to win over if he’s to have any chance of beating Hillary Clinton. Bannon, who becomes chief executive of the Trump campaign, represents a sharp turn in the opposite direction—a fireball hurtling toward the 2016 presidential election. (In announcing the hiring, the Trump campaign quoted Bloomberg Businessweek’s description of Bannon from a profile last fall as “the most dangerous political operative in America.”) Along with campaign manager Kellyanne Conway, Bannon will encourage Trump to cast aside political niceties and aggressively go with his gut. “I’ve known Steve for a long time—he is an extraordinary guy, an extraordinary talent, and he, like me, truly loves our country,” Trump said in a statement to Businessweek.